Windows Phone 7 was launched in 2010 as Microsoft’s formal response to the iPhone and Android. This was the release that was going to prove Microsoft could make a truly consumer-focused mobile platform instead of catering primarily to the business crowd. The tile-based home screen and other interface elements were breaths of fresh air, but the so-so device lineup (HTC Surround anyone?) and lack of feature parity (it launched without copy-and-paste text) set the tone. It was always a bit lackluster compared to what Apple and Google were doing, even if there were occasional bright spots.